Media Monitoring and
Data Insights Across China

Brand Perception Consumer Loyalty Crisis Management Social Media Trends Competitive Landscape

yuqing chinese

Public opinion on Chinese social media has a profound impact on how foreign brands are perceived, received, and succeed in the Chinese market. It is crucial for brands to utilise Chinese social media monitoring,  actively engage with and manage their presence on these platforms to navigate the dynamics of public sentiment.

Chinese Social Media Monitoring

A sample of the sites we monitor daily include WeChat, Weibo, Baidu, Little Red Book, Sina, Tencent, Bilibili, Douyin, Hupu, iQiyi, Kuaishou, NetEase, Sohu, Toutiao, Zhihu, Autohome and many more.

Get in touch to find out how we can tailor your monitoring to your exact needs.

A pioneering service brought to you by two award winning agencies
New Silk Route Digital and EastWest.

Key Features

Are you currently active in or looking to enter the expansive and dynamic Chinese market? Nothing beats the gathering of real-world insights, data and market sentiment via our combined human and software-driven monitoring service. Key features include…

Brand Mentions & Public Perception

Track your brand mentions across WeChat, Weibo, Little Red Book & many more. Get up-to-date insights on public sentiment & engagement.

Competitive Intelligence

Keep tabs on what your customer's wants & needs are & track your competitors by analysing their online strategies, messaging & product launches.

Brand Reputation Issues

Receive alerts on potential brand reputation issues & communication crises & track rising negative sentiments within your market space.

Monitor Live Campaigns

Gauge the success of live or recently completed marketing campaigns, promotional content & other comms initiatives.

Scan Industry News & Trends

Keep on top of the latest news, reports & key influencer conversations related to your industry or sector across China.

Find Key Online Influencers

Find & track these Key Online Leaders & build your own database of influencers to help generate impactful campaigns for brands and organisations.

Chinese social media monitoring

Sectors

Education

Impacting reputation, student enrollment, and policy decisions for institutions.

Tourism

Influencing visitor perceptions, destination choices, and industry policies.

Fashion

Impacting brand success, trends, and consumer preferences in a dynamic industry.

Government

Shaping policies, trust, and political decisions.

FMCG

Guiding product preferences, brand loyalty, and market trends.

Media

Influencing content, trust, and the industry's societal impact.

Finance

Shaping trust, regulatory perceptions, and market dynamics.

Legal

Impacting trust, legal precedents, and policy decisions.

Events

Seeking sponsors, influencing brand alignment, credibility, and partnership attractiveness.

Pricing

We offer a tailored set of services designed for your exact needs and we price accordingly. See our packages below and contact us for further information.

We will get back to you within one working day.

Basic

Recommended for small and medium-sized enterprises

Available on Request
  • 3 Foundation Keywords
  • Set Up & Tracked. Includes x 3 sub keywords per foundation keyword.
  • 6 hours/month Human Review
  • This equates to 30 mins x 2 times a week. Mondays & Fridays.

  • Weekly Emails
  • A Weekly email is sent on packages capture review days featuring key links.
  • Monthly Report
  • We output our software report covering sentiment, top influencers, demographics etc.

Business

Recommended for universities and higher education institutions

Available on Request
  • 10 Foundation Keywords
  • Set Up & Tracked. Includes x 5 sub keywords per foundation keyword.

  • 15 hours/month Human Review
  • This equates to 30 mins x 5 times a week. Weekdays.

  • Weekly Emails
  • A Weekly email is sent on packages capture review days featuring key links.
  • Monthly Report
  • We output our software report covering sentiment, top influencers, demographics etc.
most popular

Enterprise

Recommended for big brands and large enterprises

Available on Request
  • 20 Foundation Keywords
  • Set Up & Tracked. Includes x 5 sub keywords per foundation keyword.

  • 25 hours/month Human Review
  • This equates to 60 mins x 5 times a week. Weekdays.

  • Daily Emails
  • A daily email is sent on packages capture review days featuring key links.

  • Monthly Report
  • We output our software report covering sentiment, top influencers, demographics etc.

Contact Us

We will respond to you in 24 hours

Bath

Edinburgh