Public opinion on Chinese social media has a profound impact on how foreign brands are perceived, received, and succeed in the Chinese market. It is crucial for brands to utilise Chinese social media monitoring, actively engage with and manage their presence on these platforms to navigate the dynamics of public sentiment.
Chinese Social Media Monitoring
A sample of the sites we monitor daily include WeChat, Weibo, Baidu, Little Red Book, Sina, Tencent, Bilibili, Douyin, Hupu, iQiyi, Kuaishou, NetEase, Sohu, Toutiao, Zhihu, Autohome and many more.
Get in touch to find out how we can tailor your monitoring to your exact needs.
A pioneering service brought to you by two award winning agencies
New Silk Route Digital and EastWest.
Key Features
Are you currently active in or looking to enter the expansive and dynamic Chinese market? Nothing beats the gathering of real-world insights, data and market sentiment via our combined human and software-driven monitoring service. Key features include…
Brand Mentions & Public Perception
Track your brand mentions across WeChat, Weibo, Little Red Book & many more. Get up-to-date insights on public sentiment & engagement.
Competitive Intelligence
Keep tabs on what your customer's wants & needs are & track your competitors by analysing their online strategies, messaging & product launches.
Brand Reputation Issues
Receive alerts on potential brand reputation issues & communication crises & track rising negative sentiments within your market space.
Monitor Live Campaigns
Gauge the success of live or recently completed marketing campaigns, promotional content & other comms initiatives.
Scan Industry News & Trends
Keep on top of the latest news, reports & key influencer conversations related to your industry or sector across China.
Find Key Online Influencers
Find & track these Key Online Leaders & build your own database of influencers to help generate impactful campaigns for brands and organisations.
Sectors
Education
Impacting reputation, student enrollment, and policy decisions for institutions.
Tourism
Influencing visitor perceptions, destination choices, and industry policies.
Fashion
Impacting brand success, trends, and consumer preferences in a dynamic industry.
Government
Shaping policies, trust, and political decisions.
FMCG
Guiding product preferences, brand loyalty, and market trends.
Media
Influencing content, trust, and the industry's societal impact.
Finance
Shaping trust, regulatory perceptions, and market dynamics.
Legal
Impacting trust, legal precedents, and policy decisions.
Events
Seeking sponsors, influencing brand alignment, credibility, and partnership attractiveness.
Pricing
We offer a tailored set of services designed for your exact needs and we price accordingly. See our packages below and contact us for further information.
We will get back to you within one working day.
Basic
Recommended for small and medium-sized enterprises
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3 Foundation Keywords
Set Up & Tracked. Includes x 3 sub keywords per foundation keyword.
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6 hours/month Human Review
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Weekly Emails
A Weekly email is sent on packages capture review days featuring key links.
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Monthly Report
We output our software report covering sentiment, top influencers, demographics etc.
This equates to 30 mins x 2 times a week. Mondays & Fridays.
Business
Recommended for universities and higher education institutions
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10 Foundation Keywords
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15 hours/month Human Review
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Weekly Emails
A Weekly email is sent on packages capture review days featuring key links.
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Monthly Report
We output our software report covering sentiment, top influencers, demographics etc.
Set Up & Tracked. Includes x 5 sub keywords per foundation keyword.
This equates to 30 mins x 5 times a week. Weekdays.
Enterprise
Recommended for big brands and large enterprises
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20 Foundation Keywords
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25 hours/month Human Review
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Daily Emails
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Monthly Report
We output our software report covering sentiment, top influencers, demographics etc.
Set Up & Tracked. Includes x 5 sub keywords per foundation keyword.
This equates to 60 mins x 5 times a week. Weekdays.
A daily email is sent on packages capture review days featuring key links.
Contact Us
We will respond to you in 24 hours
Bath
- 20 Old Bond St, Bath, BA1 1BP
- bath@dragoneye.social
- 01225 533011
Edinburgh
- Great Michael House, 14 Links Place, Edinburgh, EH6 7EZ
- edinburgh@dragoneye.social
- 0131 2125979